Once more this year, F1 teams waited until the start of winter testing to unveil their new cars, and once more this year, they did it all very modestly from the pitlane. Gone are the times of extravagant launches. No more Spice Girls, no more Red Square parties, no more ice acrobatics. This year, even social media action was scarce in the build up to the new season. So it seemed like a good time for Motorsport.com to catch up with Stéphane Samson, former head of marketing and communication at Lotus F1 Team. Would you say you were dropped into F1 with Lotus? “Not really! Even before I arrived, the team and I talked a lot about how we wanted to position ourselves. A key factor was that the...
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