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Brawn to reveal F1 management secrets in new book
Ross Brawn is to reveal secrets of F1 politics and team management in a new book he has written in co-operation with former Williams CEO Adam Parr. Total Competition: Lessons in Strategy from Formula One is a dialogue between Parr and Brawn examining how the latter achieved his success in motor sport across several decades and teams. In order to frame the discussion, the two looked at different approaches to strategy down the centuries, and noted the similarities between F1 and military strategy from various eras of history. They also examined how the lessons from F1 can be applied in other areas of management. The project was instigated by Parr, who has completed a PhD on strategy at...
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7y ago from Motorsport.com
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