News Details
Why F1 can't turn its back on manufacturers
We often hear claims that Formula 1 has to be 'road relevant' and boast the potential for 'technology transfer' - but what does that really mean between a 900bhp single-seater and what's on offer in your local showroom? Formula 1 offers a lot to road car manufacturers in terms of its global reach, the number of eyeballs that tune in to watch races, and the marketing efforts possible around such a high-profile sport. But offset that by the hundreds of millions it costs to compete at the top level - how can it be worth it? How can racing in F1 improve the breed in 2017? An interesting case study is Renault, and its alliance with Nissan. The Japanese marque's luxury brand, which first appeared...
Full Story »
Full Story »
6y ago from Motorsport.com
0
You May Also Be Interested In...
Ilmor and Cosworth back proposed 2021 engine plan
Two independent engine manufacturers have backed the FIA and Liberty...
6y ago from MotorsportWeek.com
Ecclestone on having daughters that love to spend his...
In an interview with Graham Bensinger in Baku, for In Depth with Graham...
6y ago from TheCheckeredFlag....
Horner says 2021 engine plan complaints just...
Red Bull F1 boss Christian Horner believes the criticism aimed at the...
6y ago from Motorsport.com
Hugo Boss ends F1 sponsorship in favour of Formula E
Long-time Formula 1 sponsor Hugo Boss has revealed that it is set to end...
6y ago from Motorsport.com
Elsewhere On The Network
Popular On MGPToday.com
Yamaha to test completely new MotoGP bike at Jerez
No description available...
13h ago from Motorsport.com
Raul Fernandez set to get 2024 Aprilia MotoGP bike at...
No description available...
16h ago from Motorsport.com
Quartararo: Marquez's Honda exit ‘woke a lot of...
Fabio Quartararo believes Marc Marquez's exit from Honda last term 'woke a...
1d ago from MotorsportWeek.c...
Could Acosta get a Verstappen-like mid-season...
No description available...
1d ago from Motorsport.com
Popular On IndyCarToday.com
McLaughlin disputes IndyCar's claim that rules...
Scott McLaughlin was one of the two Team Penske IndyCar drivers that were...
3h ago from MotorsportWeek.c...
McLaughlin issues statement following St. Pete...
No description available...
3h ago from Motorsport.com
Full-time IndyCar move “an option” says supersub...
No description available...
6h ago from Motorsport.com
O’Ward retroactively given St. Pete win after Team...
The NTT IndyCar Series announced on Wednesday that all three Team Penske...
15h ago from MotorsportWeek.c...
Popular On TotalWRC.com
Ford simulator boosting M-Sport WRC Puma performances
No description available...
17h ago from Motorsport.com
Auction raises more than 50K for Craig Breen Foundation
No description available...
15h ago from Motorsport.com
FIA not at war with manufacturers over 2025 WRC...
No description available...
2d ago from Motorsport.com
ERC star Sesks secures WRC Rally1 graduation with...
No description available...
2d ago from Motorsport.com
Popular On GunnersToday.com
'Watched 5 minutes of yesterday's Arsenal game and...
No description available...
9h ago from SportsKeeda.com
Arsenal Transfer News Roundup: Gunners in talks for...
No description available...
8h ago from SportsKeeda.com
Chelsea Transfer News Roundup: Blues identify Mauricio...
No description available...
8h ago from SportsKeeda.com
'When we're bad we're really bad': Pochettino laments...
No description available...
6h ago from TheGuardian.com
Comments
Hottest News
Ferrari announce DRASTIC change as Verstappen issues dire...
Roses are red, violets are blue, and now Ferrari... Read More »
7h ago from GPFans.com
F1 Commission set to meet to discuss points revamp
A proposal to revamp F1's points system is due to... Read More »
52m ago from RacingNews365.com
F1 News Today: Horner reveals Verstappen SECRET as team...
Red Bull continued their dominant start to the... Read More »
1h ago from GPFans.com