Liberty Media enjoyed plenty of goodwill from fans and across the paddock after taking over Formula 1 and ousting former supremo Bernie Ecclestone but the honeymoon is over as the Americans start a second season in charge. There has been much talk of putting fans first, with more engagement at the racetrack and through social media, and developing a digital strategy to tap new revenue streams and woo fresh audiences. However, the big questions have yet to be answered. The sport has elemental decisions to make on what it wants to be, and what rules to play by once current contracts expire at the end of 2020, and storm clouds are gathering. “Liberty had a positive first year, they did a...
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