The McLaren team have announced a deal which will see them enter a sponsorship agreement with the British American Tobacco company, the former owners of BAR. McLaren have announced a global partnership with British American Tobacco, which the team say is a multi-year agreement focused on BAT's ‘potentially reduced risk products'. According to the press release, the deal is set to focus on ‘accelerating BAT’s transforming agenda, leveraging its portfolio of potentially reduced risk products, aiming to deliver the world’s tobacco and nicotine consumers a better tomorrow.' This is a similar deal to the one Ferrari have opened with long-time partners Philip Morris...
Full Story »