How do you increase interest in your sport? A good starting position is to make it easy to watch. In the UK, Formula 1 used to be. Now it's hidden so far behind a paywall it can barely get up for air. And with races as dull as the procession we just witnessed in Barcelona, how can you tell the story of why people should tune in? 8.9 million people in Britain watched Lewis Hamilton win the F1 world championship in 2008. Yet in 2018, with the insurgence of subscription TV, that number was 1.3m. And with Sky TV's near total domination of broadcasting the sport from 2019 until 2024, F1 is in severe danger of being a national also-ran in an era where others are thriving. Article continues under...
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