Just days into his new job, F1 boss, Chase Carey, criticised the sport's previous management in terms of the various revenue streams it had missed out on. Despite assembling a costly, dedicated marketing division, after almost three years the sport has yet to sign a single significant series sponsor, Carey recently admitting that 'the sponsorship world has probably been more challenging than we would have expected it to be a couple of years ago'. Another area in which Formula One Management has splashed the cash is the 'improved' graphics and data realisation as fans express the desire for as much info as possible from one of the world's most technical sports. Yet while providing more and...
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