Aston Martin’s recent announcement of Martin Whitmarsh’s arrival and the creation of the new Aston Martin Performance Technologies looks like a leaf right out of the McLaren book, and right now it’s hard to blame anyone for wanting to follow that blueprint. OK, Aston is quite a few chapters behind in terms of McLaren Applied Technologies – established in 1991 – but it is quite clearly looking at aspects of its business where it was lacking compared to competitors and seeking ways to improve. And it would do well to do the same when it looks at the racing team, because McLaren deserves a lot of credit right now. This is a team that wasn’t making itself particularly...
Full Story »