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Alfa deluged by sponsor calls since hiring Zhou
Fred Vasseur says Alfa Romeo have been peppered with sponsorship requests since Guanyu Zhou was announced as their new driver for next season. The team principal had previously admitted the funding Zhou would bring was a 'pillar' behind his decision to partner him with Valtteri Bottas next year, but his driving also remains a significant part of his appeal. Not only that, but the fact Zhou will be China's first ever full-time Formula 1 driver has opened up a plethora of opportunities for marketing within the team and around the globe, with the world's most populous nation set to have a home hero to support in 2022. Vasseur acknowledged how much of an opportunity it is for the sport to have...
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2y ago from PlanetF1.com
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