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Sebastian Vettel becomes lead investor in performance drink brand
BACX, the performance energy drink startup, has announced a £1.2m seed funding round, led by four-time F1 World Champion Sebastian Vettel. Vettel, who retired from F1 last year, exclusively used BACX in fitness training and in the car during the 2022 season, when racing for Aston Martin. Following his experience of using the products, and an alignment over sustainability undertakings and vision of the brand, he also joins BACX as its global brand advocate. BACX was founded by Jason Baits-Tomlin in 2020 to create a higher performing and healthier energy and rehydration alternative, for athletes and sports enthusiasts. READ: Michael Schumacher would’ve prevented Mick’s Haas...
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2mo ago from Formula1News.co.uk
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