There have been rumblings about IZOD leaving IndyCar early, or being moved to a different role, or something like that. It looks like IndyCar is trying to make it the IZOD IndyCar Series presented by xxxxxxx so that they can shift to the xxxxxxx IndyCar Series when IZOD leaves.
And you know what?
They just don't get it. There's a big problem here. The name IndyCar Series. It sucks. Here's why: you hear people call it Indy, IndyCar, some people still call it IRL even though it no longer is, all that stuff. Never, ever, ever are you going to hear IZOD IndyCar Series outside of the TV broadcast, and you certainly aren't getting IZOD IndyCar Series presented by something.
NASCAR got it perfect. No one ever calls it "Cup." Everyone said Winston Cup, NEXTEL Cup, and now Sprint Cup. The name works perfectly because you are always saying the sponsor. You never hear the sponsors with IndyCar and adding another sponsor to an already clumsy name isn't so good. They need a new name for this series. It's not like they have any viewers to lose and it's not like anyone knows IndyCar exists. There's that Indy 500 "NASCAR" race in May but other than that...it's time to give this series a name where the sponsor is actually part of it.
It's the same thing in a lot of sports. BTCC, not the MSA Dunlop presents the whatever whatever it is or was. Champ Car, not Bridgestone presents the Champ Car World Series powered by Ford. ALMS, not the Tequila Patrón American Le Mans Series.
That's bad value. It isn't a deal breaker, but it's bad value. You can't put a name on it that isn't going to last, I get that; IZOD was a short-term deal and if you suddenly make IZOD the focus of the name, in three years you have a whole new name to sell. So it works with NASCAR because their sponsors are long-term because NASCAR is pretty stable.
Still, it's those little things, and if you're going to make this name even bulkier than it is, I don't know...
...to me it's always the Indy Racing League Pep Boys Indy Racing Northern Lights IZOD IndyCar Series in DIRECTVHD anyway.