Ever since Red Bull supremo Dietrich Mateschitz was handed shares in Formula One’s parent company, the energy drink’s influence over the sport has been treated with a mixture of suspicion and begrudging recognition; that without its presence, certain areas of the sport just wouldn’t exist. Red Bull’s dual spectre over WRC and Formula One gives it considerable clout in decision making processes in motorsport’s two premier classes. Mateschitz’s 70m reconstruction of the A-1 Ring (now aptly names the ‘Red Bull Ring’) in 2008 is one of his most admirable achievements. When talks between the Magna International group, Volkswagen and KTM failed to deliver a neuer Österreichring,...
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