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Mediapro moves into Americas with major Formula 1 TV deal
Mediapro moves into Americas with major Formula 1 TV deal 25 March, 2014 In a move which could have repercussions across the South American sports media market, Spanish company Mediapro has acquired the rights to Formula 1 across the continent and plans to launch a channel dedicated to the sport.
Mediapro has secured Formula One rights, covering free-to-air and subscription platforms, from 2015 to 2019 across central and southern America and the Caribbean, areas which have a combined potential viewership of around 400 million.
The deal does not include Brazil, but includes key markets such as Mexico.
Unconfirmed reports suggested the deal may be worth US$100 million to Formula One but the...
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10y ago from GrandPrix247.com
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