News Details

Subway reportedly considering F1 sponsorship

American sandwich chain Subway is reportedly considering a wide-ranging Formula 1 sponsorship package to push its presence in Europe and Asia. The company, which has annual revenues of £10 billion ($18bn), is hoping to double the number of stores it has in the United Kingdom and Ireland by 2020, as well as expanding in other regions. Zak Brown, chief executive of marketing company JMI, which handles Subway's motorsport sponsorship in NASCAR, believes F1 would be the "perfect fit" to do just that for the company. "I took the Subway chief marketing officer to meet Bernie in Montreal last year, and I would say they have been exploring it for a year," Brown told the...
Full Story »
4y ago from TheF1Times.com 0
Share

You May Also Be Interested In...

Subway could become Formula 1 sponsor

Subway could become Formula 1 sponsor 14 April, 2014 American chain...
4y ago from GrandPrix247.com

Subway considering F1 sponsorship

American sandwich chain Subway could enter F1 as a sponsor of not one but...
4y ago from PlanetF1.com

Sandwich chain Subway 'exploring' F1 sponsorship

American sandwich chain Subway is considering signing a revolutionary...
4y ago from Pitpass.com

Subway could become F1 sponsor

American chain Subway could be the next sponsor to enter formula one,...
4y ago from GrandPrix.com

Elsewhere On The Network

Popular On MGPToday.com

Miller, Crutchlow made to look like...

No description available...
2h ago from Motorsport.com

Cal Crutchlow baffled by Christophe Ponsson accusations

Cal Crutchlow says he has “no idea why” controversial Avintia...

Popular On IndyCarToday.com

Robert Wickens wary of lengthy recovery process after...

In his first social media post since his horrific crash at Pocono Raceway...

Harding Steinbrenner Racing confirm Pato O'Ward &...

Harding Steinbrenner Racing has announced 2018 Indy Lights Champion...
23h ago from MotorsportWeek.c...

Popular On TotalWRC.com

WRC Return For Petter Solberg and VW

He’s back! 2003 champion Petter Solberg returns to the FIA World Rally...

Solberg to make WRC return in Spain

No description available...
10h ago from Motorsport.com

Popular On GunnersToday.com

Arsenal news: Granit Xhaka makes 'amazing' claim about...

ARSENAL midfielder Granit Xhaka has revealed he believes Mesut Ozil is the...
2h ago from DailyStar.co.uk

JG TV: Gunner's Play Day 2018

Check out the video from Gunner's Play Day!  We're so happy that all of...
5h ago from Arsenal.com

Europa League: Why have Arsenal, Chelsea, Celtic and...

EUROPA LEAGUE kick-off times have changed this season - Starsport explains...
10h ago from DailyStar.co.uk

Europa League odds: Where do Chelsea and Arsenal rank...

EUROPA LEAGUE ODDS: How do the bookies rate Chelsea and Arsenal's chances...
5h ago from DailyStar.co.uk

Comments

Hottest News

Recent News

2014 GPToday.com
GPToday.com is not responsible for the news headlines and associated descriptions and images it indexes, the content of externally linked sites or the comments & postings of its users.

This website is unofficial and is not associated in any way with the Formula One group of companies. F1, FORMULA ONE, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing B.V.