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Subway reportedly considering F1 sponsorship

American sandwich chain Subway is reportedly considering a wide-ranging Formula 1 sponsorship package to push its presence in Europe and Asia. The company, which has annual revenues of £10 billion ($18bn), is hoping to double the number of stores it has in the United Kingdom and Ireland by 2020, as well as expanding in other regions. Zak Brown, chief executive of marketing company JMI, which handles Subway's motorsport sponsorship in NASCAR, believes F1 would be the "perfect fit" to do just that for the company. "I took the Subway chief marketing officer to meet Bernie in Montreal last year, and I would say they have been exploring it for a year," Brown told the...
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4y ago from TheF1Times.com 0
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