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Imagining the future of F1: Human Ignition (Ep.1)

Formula 1 is an ever changing and adapting sport. The cars have come a long way since the sports beginnings back in the 1950s with the introduction of aerodynamics, ground-effect and now hybrid-engines. What might the distant future hold for the sport? As part of a collaboration between energy-drink Burn, Lotus and a handful of designers, we take a look at some extreme examples. In the first episode of 'Human Ignition', art collective Marshmallow Laser Feast (MLF) have been set the ultimate challenge: to create an immersive F1 experience — for the future. They're no F1 experts, so it's to Enstone first for a behind the scenes tour before heading out to LA to meet Hollywood car...
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