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Force India concludes Smirnoff sponsorship deal

– The Sahara Force India F1 Team has announced a new 'partnership' with vodka brand Smirnoff. The deal will see Smirnoff branding featured on the VJM07s from next weekend's Spanish Grand Prix, the fifth round in the 2014 Formula 1 World Championship. Logos will appear on the rear wing and top of the chassis, with branding also on the sidepods at 'key' races. Drivers' suits, helmets and team clothing will also carry the famous Smirnoff eyebrow logo. "It's fantastic to see Smirnoff join the world of Formula 1. It's an iconic, global brand and we welcome them to the Sahara Force India family," said Vijay Mallya, Team Principal and Managing Director of Sahara Force India....
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3y ago from GPUpdate.net 0
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