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Mineral water sponsor to end Schumacher deal

One of Michael Schumacher's personal sponsors is ending its deal with the seriously injured Formula 1 legend. For years, advertising campaigns for the bottled mineral water brand Rosbacher have regularly featured a bare-chested Schumacher in various sporting poses. Earlier this month, as the seven time world champion remained in intensive care in the wake of his late December skiing fall, parent company Hassia Gruppe's chief Dirk Hinkel said he continued to back Schumacher. 'We remain committed to him and his family,' he said, 'and send him our best wishes.' Hinkel said at the same time that the more than eight year collaboration with Schumacher had led to 'a much higher awareness' of the...
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3y ago from GrandPrix247.com 0
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