News Details

Marketing Made Simples: Sauber, Sergey and Simona

In the UK, an insurance comparison company has been running with an ingenious marketing campaign for the past five years or so. For those of you who are aware of what 'simples' means, you'll know where this is going. For those of you who don't, there's a company called 'Compare the Market' that has created a spin-off through its adverts called 'Compare the Meerkat'. In the ads, rich meerkat Aleksandr gets up to all kind of mischief with his beleaguered and unfortunate lackey, Sergei. Most recently, they've adopted a baby meerkat called Oleg. It's all rather cute and, frankly, genius marketing. So what does this have to do with Formula 1? Well, marketing ploys. Compare the Market saw its...
Full Story »
2y ago from RichlandF1.com 0
Share

You May Also Be Interested In...

Sirotkin dismisses de Silvestro as a marketing ploy

Sergey Sirotkin has labelled his fellow Sauber driver Simona de Silvestro...
2y ago from RichlandF1.com

Sirotkin says De Silvestro at Sauber a marketing ploy

Sergey Sirotkin Russian teeanger Sergey Sirotkin has denied his future at...
2y ago from GrandPrix247.com

Silvestro just a 'marketing move' - Sirotkin

Sutton Images Enlarge Sauber test driver Sergey Sirotkin says he does...
2y ago from espnF1.com

Sirotkin: De Silvestro a marketing ploy

Sergey Sirotkin has dismissed suggestions that Simona de Silvestro is a...
2y ago from PlanetF1.com

Elsewhere On The Network

Popular On MGPToday.com

Mamola column: Why Rossi needs to watch his manners

In his latest column for Motorsport.com, former 500cc star Randy Mamola...
2h ago from Motorsport.com

Rossi already thinking about staying in MotoGP after...

Valentino Rossi has admitted that he is already thinking about extending...
8h ago from Motorsport.com

Moto2: Lowes goes even faster at Aragon test

Aragon Moto2 race winner Sam Lowes has come away from the Spanish circuit...

MotoGP: Hayden back in the points once again

Nicky Hayden has completed his pre-race goal of scoring points in yet...

Popular On IndyCarToday.com

INDYCAR: Rayhall aims for open-wheel opportunity

Georgia native Sean Rayhall has found a happy home in the world of...
2h ago from Racer.com

Honda: “IndyCar’s 2018 engine-led formula is...

Honda Performance Development’s president, Art St. Cyr says that...
17h ago from Motorsport.com

MILLER: IndyCar's waiting room

While we wait to see where Tony Kanaan, Juan Montoya, Carlos Munoz and...
1d ago from Racer.com

“If Newgarden joins Penske and Ganassi switches to...

Since our August update regarding who goes where in 2017, some...
1d ago from Motorsport.com

Popular On TotalWRC.com

VIDEO: Hyundai customer teams get i20 R5 testing...

Hyundai Motorsport's customer teams have started testing with the i20...

Østberg makes it 100 WRC starts at Tour de Corse

Mads Østberg will make his one-hundredth start in the FIA World Rally...
10h ago from TheCheckeredFlag...

VIDEO: Citroën C3 WRC 2017 gravel test

Citroën's 2017 FIA World Rally championship challenger the C3 WRC has...

Fresh look to Corsica asphalt encounter

Longer and tougher route for island classic
7h ago from WRC.com

Popular On GunnersToday.com

Arsene Wenger calls for Arsenal focus vs. Basel after...

Arsenal legends and current players have had their say on Arsene Wenger,...
3h ago from ESPNFC.co.uk

Theo - Something just woke in my system

By his own admission, last season was a difficult time for Theo Walcott....
3h ago from Arsenal.com

Arsenal's Theo Walcott ready to prove himself after...

Arsene Wenger believes Theo Walcott is a completely different player now...
1h ago from ESPNFC.co.uk

Wenger: Combining style and steel…that's our game

Arsene Wenger has challenged Arsenal to build on their eye-catching 3-0...
3h ago from News.ArseBlog.com

Comments

Hottest News

Recent News

2014 GPToday.com
GPToday.com is not responsible for the news headlines and associated descriptions and images it indexes, the content of externally linked sites or the comments & postings of its users.

This website is unofficial and is not associated in any way with the Formula One group of companies. F1, FORMULA ONE, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing B.V.