Bernie Ecclestone needs to be educated on the benefits that social media can bring to a brand, that's the view of Force India team principal and co-owner Vijay Mallya. The Indian reckons Formula 1 is missing a trick when it comes to Facebook, Twitter, YouTube and the like, regardless of whether it generates income, purely because Ecclestone has shunned new media in favour of traditional TV. "What I don't understand is that Bernie doesn't want to know about social media - he's a TV man and that's it," Mallya told Autosport. "Somebody who is qualified enough to persuade him and convince him that social media is something that should be taken seriously would be a nice addition....
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