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More North American races would boost Mexican GP claims promoter

More races in North America would be a boost for the Mexican Grand Prix, its promoter claims, despite the added competition for ticket sales. The event's marketing director Rodrigo Sanchez believes a greater number of races in the North American timezone would help to build Formula 1's popularity in both the United States and Mexico and therefore boost the number of fans wanting to purchase tickets. He believes Liberty Media's recent takeover can achieve that, with the American company likely to embark on a growth plan for the US region, which would include adding races. 'When we are trying to build new audiences and bring new fans and create a new fan base, it does...
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