Amid talk of a digital revolution by new Formula 1 owner Liberty Media, Jonathan Noble argues that the sport needs to offer a better product on track first. More sponsors. More races. More Pay-TV. Gambling. More digital exploitation. A bigger push in Asia and the United States. Virtual Reality. Augmented Reality. Having arrived as a shareholder and driving force for a supposed new Formula 1, Liberty Media has already offered us its vision of where it sees room to grow the sport, and especially boost its coffers. Indeed, much of the room for expansion is in areas – like social media and the digital world – where F1 fell way behind the times and is now playing catch-up. But one aspect...
Full Story »