McLaren-Honda F1 Team driver Jenson Button believes that in order for Formula One to move with the times and attract younger viewers, the most important demographic for securing F1’s longevity, the FIA should look at shortening the length of races. A number of other sports have implemented a shorter format of the game to great success, take cricket for example, who have seen attendance figures rise significantly in the T20 format of the sport. The fast-paced action delighting the younger audience, who in this 24 hour society live for a quick excitement fix, rather than one sustained over a longer period of time. Speaking to Autosport.com recently Button explained his thinking,...
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