It’s human nature that it’s the final showdown we remember. The big finish. The crescendo that remains ringing in our ears as we walk away. But often – in F1 at least – it was the one before that contained the grander shift. Not only of the mathematics but also of the mood. But readily it gets forgotten about. Think of Kimi Raikkonen’s stunning late seizing of the title in 2007 in Interlagos; Lewis Hamilton’s mysterious delay and all. Yet it was actually the round before in China that did more for Kimi. As I said it’s human nature – as one with experience in market research I’m well aware of what the trade calls ‘recency...
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