Press Release: Sahara Force India is pleased to welcome Farah, the London-based fashion brand, as Official Apparel Partner for 2017. Farah’s association will involve supplying team members with a range of clothing to be worn while travelling to and from race and test events. The latest Farah designs will be issued to the team this week in preparation for the season-opening test session in Barcelona later this month. The relationship with Sahara Force India marks the continuation of Farah’s ambitious plans to take its designs to new audiences around the world and capitalise on the global appeal of the sport. As well as kitting out the team, they will activate an extensive social media...
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