Formula 1's new marketing chief Sean Bratches has promised to "detonate the fan experience" as part of a long-term plan to grow the sport. Bratches, a sports marketing veteran, said the opportunities to promote and grow Formula 1 were "simply huge" and that a focus on digital products were the key to greater fan engagement. "The basis of this, if you peel everything back, is that every single thing that we're doing has to pivot around the fan," he told Motorsport.com. "The fan is at the centre of all our theses in terms of driving this sport because if we're doing the best job we can serving fans, both the existing fans and the new fans, that's a win....
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