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Formula 1 ranked fastest growing sports brand on social media in 2017
Formula 1's social media offering under Bernie Ecclestone left much to be desired, but with new owners Liberty Media taking control this season, that has changed with the sport's social media accounts ramping up engagement. It's been reported that F1 is the fastest growing sports brand on social media, with its follower base passing the ten million mark during the first half of the 2017 season – that's an overall increase of 56 per cent compared to the end of 2016. The sport has seen triple the growth compared to other leading sports series, such as the Champions League, MLB, Nascar, NBA and the Premier League. F1's YouTube account now has over 580,000...
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6y ago from MotorsportWeek.com
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