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Pay TV eroding F1 fan-base says Honda's Yamamoto

Honda motorsport boss Masashi Yamamoto believes Formula 1's pay TV policy is chasing off F1 fans, particularly in Japan. Formula 1's commercial boss Sean Bratches believes the future of Grand Prix racing is achieving the right balance between pay TV and free-to-air broadcasts. While The Formula One Group has every intention of pursuing the lucrative pay TV model, despite its impact on F1's dwindling global ratings, the US media company will not abandon free-to-air broadcasting, but will seek to tailor its offerings on a territorial basis. It was announced last week that France will enjoy free-to-air broadcasting of four races next season thanks to a new deal signed between F1 and popular...
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