Alongside its title winning F1 team, GP weekends see Mercedes operating a much praised hospitality unit, as the German team explains. Since arriving on the Formula One calendar as home to the United States Grand Prix in 2012, the Circuit of The Americas has established itself as a firm favourite amongst teams, drivers and fans alike. On the surface, the lively party city of Austin might not quite rival the more obvious glamour of races like Monaco and Singapore - but no race on the calendar is a tougher test in terms of marketing operations for the teams. This week's race is a sell-out for our hospitality operations. And to give just a snapshot of the scale, the team will host more than...
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