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Bratches: We are discussing with Netflix about a partnership
Formula 1 parent company Liberty Media is close to agreeing a coverage deal for the motor-racing world championship with online streaming service Netflix. The sport's commercial chief, Sean Bratches told Sports Business, “Liberty Media has always focused on the expansion of multimedia services. We believe that in today’s world we need a greater openness to the internet and in this sense we have projects in the pipeline. We are also discussing with Netflix about a partnership from 2018, but at the moment I can’t add anything.” Formula 1’s new owners Liberty Global have been looking to further commercialise grand prix coverage and broadcasts. However, anything beyond highlights...
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6y ago from GrandPrix247.com
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