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Brown explains future McLaren title sponsor options

McLaren executive director Zak Brown says the Formula 1 team might not see a return of a title sponsor in the traditional sense as he looks to revamp its commercial approach. Speaking after the re-signing of Fernando Alonso for F1 2018, Brown is confident McLaren’s outlook is positive for fresh commercial partners, and is aiming to get next year’s sponsor deals arranged by as early as December, but a title sponsor could take a different direction to previous partnerships. McLaren has been without a title sponsor since its Vodafone deal expired at the end of 2013 and when Brown first arrived at the Woking-based team as executive director he set out one of his primary goals would be to...
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