Formula 1’s old logo was "neither iconic or memorable", claims Ross Brawn, as he thinks changing the branding of the sport was an important step for new owners Liberty Media. The revealing of a new logo after the podium at the Abu Dhabi Grand Prix caused some controversy among fans, with varied opinions about whether or not it was a wasted effort. There was some frustration that such an effort had gone into this change, whereas bigger concerns like farcical grid penalties, a lack of overtaking and out-of-control costs had been put on the back burner. But Brawn, who is F1’s managing director of motorsport, is fully behind the effort the change the logo now and thinks it was...
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