Formula 1 was the fastest growing sports brand across social media in 2017 while television and digital viewing figures also increased, the commercial rights holder reported on Friday. Last season was the first under the ownership of U.S.-based Liberty Media, who are keen to develop the sport and attract new audiences. Formula One said in a statement that the sport ended the year with a total of 11.9 million followers on its Facebook, Twitter, Instagram and YouTube channels – a rise of 54.9 percent compared to 2016. The figures also reflect how much ground the sport has had to make up. Previous commercial supremo Bernie Ecclestone, who was ousted at the start of last year, had little...
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