News Details
F1 plans merchandise route that NASCAR experimented with
Formula 1 plans to revamp the merchandise experience for fans next year, adopting the ‘souvenir tent’ concept that proved to be a flop in NASCAR. Back in 2015, NASCAR announced a 10-year agreement with merchandise experts Fanatics, who will be working on the F1 project, to help streamline the sales of trackside souvenir products. Key to the idea was a 'superstore tent' that provided a centralised point for the purchase of all team and driver merchandise. But while the idea seemed great on paper, the experience left fans feeling flat – and in 2017 the sport reverted to the traditional trailers that had been so popular over the years. F1 is committing to the 'superstore' idea though,...
Full Story »
Full Story »
6y ago from Motorsport.com
0
You May Also Be Interested In...
F1 plans merchandise route that flopped in NASCAR
Formula 1 plans to revamp the merchandise experience for fans next year,...
6y ago from Motorsport.com
Todt revives idea of ‘global engines'
FIA president Jean Todt has brought up the idea of using 'global engines'...
6y ago from PlanetF1.com
F1 fans promised all-new television experience in 2018
Formula 1 fans have been told to expect an all-new experience in the way...
6y ago from Motorsport.com
Fans and friends continue to hope for Schumacher...
Seven-time Formula 1 world champion Michael Schumacher turned 49 on...
6y ago from F1i.com
Elsewhere On The Network
Popular On MGPToday.com
Pramac's Morbidelli still "missing freedom"...
No description available...
6h ago from Motorsport.com
F1 owner Liberty Media set to finalise purchase of...
Formula 1 owner Liberty Media are in talks to buy Madrid-based company...
11h ago from MotorsportWeek.c...
Oliveira frustrated by "baby steps" as 2024...
No description available...
11h ago from Motorsport.com
F1 owner Liberty Media set to finalise purchase of...
No description available...
1d ago from Motorsport.com
Popular On IndyCarToday.com
The good, bad, and ugly of IndyCar's half-baked...
No description available...
4h ago from Motorsport.com
Rasmussen, Siegel and Simpson complete oval rookie...
No description available...
22h ago from Motorsport.com
Rosenqvist: Confidence within MSR growing with every...
Felix Rosenqvist has started off his time with Meyer Shank Racing on a...
1d ago from MotorsportWeek.c...
Rising concerns in IndyCar over PFC’s braking system
No description available...
2d ago from Motorsport.com
Popular On TotalWRC.com
Kenya president pushing for longer WRC Safari Rally
No description available...
2h ago from Motorsport.com
Neuville pips Tänak in Safari opener
FIA World Rally Championship leader Thierry Neuville took a slender...
4h ago from MotorsportWeek.c...
How WRC Rally1 teams embraced the return of the...
No description available...
4h ago from Motorsport.com
WRC Safari Rally: Neuville edges Tanak to grab early...
No description available...
9h ago from Motorsport.com
Popular On GunnersToday.com
Barcelona Transfer News Roundup: Blaugrana suffer...
No description available...
57m ago from SportsKeeda.com
Crunch time: Easter games that have shaped the Premier...
the sharp end of the season fast approaches, here are four classic matches...
4h ago from TheGuardian.com
'It's a team that deserves to be at the top' - Gael...
No description available...
3h ago from SportsKeeda.com
'Going to be decided by what happens in the big...
No description available...
3h ago from SportsKeeda.com
Comments
Hottest News
Vettel CONFIRMS F1 comeback and reveals what's holding it up
Ever since Lewis Hamilton made the shock... Read More »
3h ago from GPFans.com
Top manufacturer takes HUGE step towards F1 return
A top manufacturer has taken a significant step... Read More »
8h ago from GPFans.com
Allison opens up on primary flaw of Mercedes W15
Mercedes technical director James Allison says... Read More »
4h ago from F1i.com