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Expert recommends investigation into F1 trademark similarity
While sections of the F1 media are giving a wide berth to the news of the striking similarity between Formula One's new logo and that of 3M's Futuro tights, not so the world of marketing. In the days since the Telegraph broke the story, marketing and trademark exerts have been intrigued by the similarity, in terms of how it happened and where it might end. Speaking to Marketing-Interactive.com, former BrandAsian CEO Joseph Baladi says he believes an investigation is warranted. Admitting that the logos are “clearly similar” he admitted that 'the logos can co-exist because the brands are present in very different categories' but that this 'might not be sufficiently persuasive to...
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6y ago from Pitpass.com
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