News Details

Expert recommends investigation into F1 trademark similarity

While sections of the F1 media are giving a wide berth to the news of the striking similarity between Formula One's new logo and that of 3M's Futuro tights, not so the world of marketing. In the days since the Telegraph broke the story, marketing and trademark exerts have been intrigued by the similarity, in terms of how it happened and where it might end. Speaking to Marketing-Interactive.com, former BrandAsian CEO Joseph Baladi says he believes an investigation is warranted. Admitting that the logos are “clearly similar” he admitted that 'the logos can co-exist because the brands are present in very different categories' but that this 'might not be sufficiently persuasive to...
Full Story »
6y ago from Pitpass.com 0
Share

You May Also Be Interested In...

Trademark trouble over F1’s new logo

F1 is heading for trademark trouble after launching its new official logo....
6y ago from ThisIsF1.com

Is Formula 1 heading for logo trademark trouble?

Just a few months after introducing its new logo, Formula 1 could be...
6y ago from F1i.com

First Grand Prix with new F1 logo revealed

Australian Grand Prix – The first F1 event in 24 years to use the...
6y ago from FormulaSpy.com

Formula One Management Fs up!

Less than two months ago, in the moments following the Abu Dhabi Grand...
6y ago from Pitpass.com

Elsewhere On The Network

Popular On MGPToday.com

F1 owner Liberty Media set to finalise purchase of...

Formula 1 owner Liberty Media are in talks to buy Madrid-based company...

Popular On IndyCarToday.com

Rosenqvist: Confidence within MSR growing with every...

Felix Rosenqvist has started off his time with Meyer Shank Racing on a...

Popular On TotalWRC.com

Disaster for Hyundai as Lappi and Tänak retire from...

Esapekka Lappi retired his Hyundai i20 N with a broken gearbox in stage...

Popular On GunnersToday.com

Mikel Arteta confirms injured trio have 'chance' of...

Mikel Arteta says that Bukayo Saka, Gabriel Martinelli and Gabriel...
1h ago from SportsMole.co.uk

Preview: Manchester City vs. Arsenal - prediction,...

Sports Mole previews Sunday's Premier League clash between Manchester City...
32m ago from SportsMole.co.uk

Xavi addresses Barcelona future amid recent speculation

Barcelona head coach Xavi says that he is still planning to stand down...
1h ago from SportsMole.co.uk

Tactics Video: How Kiwior and Jorginho improved...

All of this article is better shown and communicated by video, so I put...
2h ago from FreshArsenal.com

Comments

Hottest News

Recent News


2014 GPToday.com
GPToday.com is not responsible for the news headlines and associated descriptions and images it indexes, the content of externally linked sites or the comments & postings of its users.

This website is unofficial and is not associated in any way with the Formula One group of companies. F1, FORMULA ONE, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing B.V.