Christian Horner believes Formula 1 needs to be an ‘attractive product’ if it is to attract new sponsors to the sport, and it cannot afford to have lacklustre races. With Horner’s Red Bull Racing outfit securing a major sponsorship deal with Aston Martin for the 2018 campaign, he feels it is essential for the on-track action to be entertaining throughout the grid, and he believes that if that is addressed, there will be a greater interest from sponsors to be involved in the sport. 'To attract sponsors you have to have an attractive product,' said Horner on Racer. 'Unless you have an attractive product, sponsors don't come. There are a lot of bare cars out there. We have been able to...
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