Sean Bratches, Formula 1’s managing director of commercial operations, admits to being surprised to have arrived to run the business side of the sport, only to find that there was not a business side to take over. Bratches, alongside Ross Brawn, was brought in by Liberty Media when they took over the sport from Bernie Ecclestone to improve the sport, but the lack of any teams to deal with sponsorships, media rights, digital platforms and research needed addressing, and it made him feel he was dealing with a start-up business, not one with a fan base of around half a billion fans. All of this has meant that the former N executive has found areas that he exploit to improve Formula 1, using...
Full Story »