Formula 1 commercial boss Sean Bratches says the sport will promote itself this year to fans with a schedule of F1 Live events in major cities. Days before last year's British Grand Prix, F1 descended on central London with a first-of-its-kind build-up event centered around Trafalgar Square which brought together teams, drivers and over 100,000 enthusiastic fans. Bratches underlined the importance of PR events for the sport and F1's upcoming presence in several major cities. "They are very important," the Liberty Media executive told Auto Motor und Sport. "The next events of this kind will not be quite that big. Bratches: 'Formula 1 is like managing a start-up!' "We're...
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