Philip Morris International Inc. and Scuderia Ferrari have extended their partnership until 2021, which means that their long-standing collaboration spans more than 40 years in Formula 1. Philip Morris announced in a press release, 'The partnership will be exclusively focused on advancing the cause of a smoke-free world – a world in which all people who would otherwise continue smoking switch from the most harmful form of nicotine consumption – cigarettes – to scientifically substantiated less harmful alternatives that are smoke-free.' Suggesting that Ferrari will be a platform to market the smoke-free alternatives which Philip Morris produce and distribute under the IQOS brand....
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