One of the things I always found interesting from a marketing perspective with regards to Formula 1, is that the former owners relied on race promoters, teams and their sponsors to do much of the heavy lifting when it came to marketing of the sport. To its credit, it didn’t need to do much more to garner 500 million viewers per year but I still found that interesting when viewership began to wane. I always thought F1 could use some marketing of its own and now that seems to be the case for the new owners, Liberty Media. In its first-ever global marketing campaign, F1 has release a 1-minute video promoting the upcoming season starting in Melbourne Australia. Here is the press release:...
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