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McLaren monetizes a joke with a clever new partner!
You just can't make this up. In a clever case of McLaren having the last laugh, the Woking-based outfit has sold a presence on its Halo to Gandys, a lifestyle brand known for its stylish... flip-flops! From the outset, the mandatory cockpit safety device was mocked, torn apart and berated, with everyone comparing the component to a giant flip-flop adorning F1's cars. That image obviously inspired McLaren's marketing department which has just secured a commercial deal with Gandys. "Gandys was founded by brothers Rob and Paul Forkan, who were inspired to start the brand after tragically losing both their parents in the Tsunami that affected much of southeast Asia in December 2004,"...
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