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Force India sign Havaianas as their Halo sponsor
Force India have followed McLaren's lead by signing a flip-flop brand, Havaianas, to sponsor their Halo. With many fans pointing out that Halo looks a lot like a flip-flop, Formula 1 teams are seeing this as an opportunity to land additional sponsorship. McLaren were the first and now Force India have jumped onboard. 'We are delighted to bring Havaianas into Formula One,' said COO Otmar Szafnauer. 'Where better than the Halo to carry the famous Havaianas logo? 'It’s a savvy move by this loved Brazilian brand, which will bring a touch of the beach to the paddock throughout the season. 'We have always been an adventurous team with our marketing efforts, and after introducing the pink...
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6y ago from PlanetF1.com
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