News Details

F1 to set up fully-fledged local entity in China

Formula One's planned Chinese joint venture will have its own marketing, licensing and media rights arms dedicated to growing the sport's presence in the vast but still nascent market, commercial managing director Sean Bratches has said. "What we will do is effectively set up a similar structure to what we have in London," the former N executive told Reuters at the weekend's Chinese Grand Prix in Shanghai. "With a head of marketing, a head of licensing, a head of media rights, a head of sponsorship, a head of digital, etc. and really activate the brand here like its own entity," added the American. Sources told Reuters last week that Liberty Media, who took over as...
Full Story »
8mo ago from SuperSport.com 0
Share

You May Also Be Interested In...

Liberty seeks partners to promote Formula 1 in China

Formula 1 is in talks with potential Chinese partners to set up a new...
8mo ago from GrandPrix247.com

Formula 1 widens it reach in China, ahead of...

Formula 1 has widened its broadcast reach China in time for this...
8mo ago from MotorsportWeek.com

Fernando Alonso's karting school to build 40 tracks in...

Fernando Alonso’s karting school has announced plans to expand into...
8mo ago from MotorsportWeek.com

When's the Chinese GP on Sky?

Get those alarms ready again! Formula 1 heads to the Far East for round...
8mo ago from SkySports.com

Elsewhere On The Network

Popular On MGPToday.com

‘Lorenzo has no more excuses' says MotoGP legend...

MotoGP legend Mick Doohan believes that Honda newboy Jorge Lorenzo has no...
39m ago from BikeSportNews.com

Popular On IndyCarToday.com

DragonSpeed to make part-time IndyCar Series debut in...

Dragonspeed has confirmed it will make its debut in the IndyCar Series in...
19h ago from MotorsportWeek.c...

Simon Pagenaud focused on 2019 after finding gains in...

Team Penske's Simon Pagenaud says he is fully focused on improving...
22h ago from MotorsportWeek.c...

Popular On TotalWRC.com

Paddon Forced To Sit Out 2019 WRC  

Hayden Paddon will miss the 2019 FIA World Rally Championship after not...

Popular On GunnersToday.com

The January priority – a defender or forward?

By AllezKev. We are well into the middle of that period of the season...

Thomas Vermaelen- The Barcelona center-back who can't...

With Varmaelen's injury, Barcelona is left with two center-backs, one left...
4h ago from SportsKeeda.com

Arsenal news: Bernd Leno makes claim over unbeaten run...

ARSENAL goalkeeper Bernd Leno insists the end of the unbeaten run is...
6h ago from Express.co.uk

Arsenal transfer news: Gunners lead race for Lille...

ARSENAL are reportedly leading the chase to sign £45m-rated Lille winger...
5h ago from DailyStar.co.uk

Comments

Hottest News

Recent News

2014 GPToday.com
GPToday.com is not responsible for the news headlines and associated descriptions and images it indexes, the content of externally linked sites or the comments & postings of its users.

This website is unofficial and is not associated in any way with the Formula One group of companies. F1, FORMULA ONE, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing B.V.