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Formula 1 Launches Fantasy Game With PlayON Partnership

Formula 1 has launch their new Fantasy F1 game online, with the announcement of their partnership with PlayON as their official Daily Fantasy Partner. PlayON is an international sports entertainment company with registered customers in over 100 countries. The partnership will allow Formula 1 to make a significant investment in fantasy sports with the aim to reach to a younger audience. PlayON will also be intergrated into the new F1 OTT service, F1 TV. As a result of their new partnership, F1 has launched two new Fantasy games for fans to take part in: Daily Fantasy Formula 1 and Traditional Fantasy Formula 1. Frank Arthofer, head of digital and new business at Formula 1, said the...
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