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Why big changes in F1 are good for fans, brands and digital publishers
It feels like a long time ago that Formula 1 was just ‘on’ in the background over a weekend. Followers did their best to glue themselves to the box (and back then it really was a box) and potential new fans stumbled across the petrol-fuelled madness while hopping across the four or five available channels, and were instantly hooked. F1 drivers were household names in the 1990s and early noughties, in the same way footballers are now (alright, not quite the same - footballers receive an unreal and unprecedented level of coverage currently - but a lot closer). 5774263478001 CrashTV: Even if you hate football, and have never watched a match live or otherwise, it’s highly likely...
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