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How to add value to F1? Cut the number of races, says Abiteboul!
Renault's Cyril Abiteboul believes a drastic reduction of the number of races on Formula 1's calendar would greatly boost the value of the sport. Since taking over Grand Prix racing at the end of 2016, commercial rights holder Liberty Media has privileged a long-term commercial strategy of increasing Formula 1's schedule. Chief executive Chase Carey has spoken of adding destination cities - like Miami, a venue currently in the works - to the platform, with some projections calling for an F1 season comprised of up to 25 races spread over Asia, Europe and America. However, Abireboul believes the sport's management should perhaps consider the opposite vision, and an aggressive reduction all...
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