Liberty Media have bucked with tradition and secured a long-term deal to sell gambling sponsorship rights in a deal thought to be worth $100m over five years, as the American owners look to develop new revenue streams for the brand.  Former owner Bernie Ecclestone was a long-time opponent of betting sponsorship and F1 having any kind of relationship, believing it could damage the brand worldwide.  But marketing agency Interregional Sports Group (ISG) have reached an agreement with Liberty and it is understood that they will pay the full $100m amount up front, with ISG then tasked with securing deals with betting companies on a local or global basis.  As part of the deal...
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