News Details
Liberty's F1 betting gamble pays out immediately
Liberty Media's decision to jump into bed with gambling companies has polarised fans, reversed four decades of Formula 1 tradition, but it has also immediately began to pay off for F1's American owners. F1's share price climbed a meaty 7.4% on Tuesday after Liberty's latest deal was revealed. Former owner Bernie Ecclestone was a long-time opponent of betting sponsorship and F1 having any kind of relationship, believing it could damage the brand worldwide. But marketing agency Interregional Sports Group (ISG) have reached an agreement with Liberty and it is understood that they will pay the full $100m amount up front, with ISG then tasked with securing deals with betting companies on a...
Full Story »
Full Story »
5y ago from GPFans.com
0
You May Also Be Interested In...
F1 betting: Liberty Media strike huge deal to sell...
Liberty Media have bucked with tradition and secured a long-term deal to...
5y ago from GPFans.com
VIDEO: Ocon eats the wall at Singapore start
The Singapore Grand Prix might be Esteban Ocon's final race for Force...
5y ago from GPFans.com
VIDEO: Vettel hits the wall in Singapore practice!
It was future Ferrari driver Charles Leclerc in the all during FP1 in...
5y ago from GPFans.com
Raikkonen's Sauber talks only began at Monza
Kimi Raikkonen faced the media in Singapore and didn't seem too keen to...
5y ago from PlanetF1.com
Elsewhere On The Network
Popular On MGPToday.com
Pramac's Morbidelli still "missing freedom"...
No description available...
3h ago from Motorsport.com
F1 owner Liberty Media set to finalise purchase of...
Formula 1 owner Liberty Media are in talks to buy Madrid-based company...
8h ago from MotorsportWeek.c...
Oliveira frustrated by "baby steps" as 2024...
No description available...
9h ago from Motorsport.com
F1 owner Liberty Media set to finalise purchase of...
No description available...
23h ago from Motorsport.com
Popular On IndyCarToday.com
The good, bad, and ugly of IndyCar's half-baked...
No description available...
1h ago from Motorsport.com
Rasmussen, Siegel and Simpson complete oval rookie...
No description available...
20h ago from Motorsport.com
Rosenqvist: Confidence within MSR growing with every...
Felix Rosenqvist has started off his time with Meyer Shank Racing on a...
23h ago from MotorsportWeek.c...
Rising concerns in IndyCar over PFC’s braking system
No description available...
2d ago from Motorsport.com
Popular On TotalWRC.com
How WRC Rally1 teams embraced the return of the...
No description available...
2h ago from Motorsport.com
Neuville pips Tänak in Safari opener
FIA World Rally Championship leader Thierry Neuville took a slender...
2h ago from MotorsportWeek.c...
Kenya launches motorsport academy to nurture future...
No description available...
6h ago from Motorsport.com
WRC Safari Rally: Neuville edges Tanak to grab early...
No description available...
6h ago from Motorsport.com
Popular On GunnersToday.com
'Going to be decided by what happens in the big...
No description available...
54m ago from SportsKeeda.com
'It's a team that deserves to be at the top' - Gael...
No description available...
54m ago from SportsKeeda.com
Transfer news: Southgate Man Utd, Liverpool CB...
This article was originally published on Fabrizio Romano’s Daily...
54m ago from CaughtOffside.com
Jamie Carragher claims Newcastle have a player better...
Former Liverpool star and Sky Sports pundit Jamie Carragher has claimed...
1h ago from CaughtOffside.com
Comments
Hottest News
Vettel CONFIRMS F1 comeback and reveals what's holding it up
Ever since Lewis Hamilton made the shock... Read More »
44m ago from GPFans.com
Top manufacturer takes HUGE step towards F1 return
A top manufacturer has taken a significant step... Read More »
6h ago from GPFans.com
Allison opens up on primary flaw of Mercedes W15
Mercedes technical director James Allison says... Read More »
1h ago from F1i.com