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Vasseur: Kimi is attracting sponsors from every single area

Sauber scored a surprise coup when they tied veteran Kimi Raikkonen to a two-year-deal, ensuring that the 2007 World Champion ends his Formula 1 career where it started, and already his ‘presence' is being felt. Raikkonen at 38 remains one of the sport's most popular drivers and marketable drivers, his affiliation with the team. which only begins next year, is already having big positive, albeit unexpected, repercussions. Speaking to MN, Sauber team principal Frederic Vasseur said, 'The announcement of Kimi was a huge push also in terms of marketing. I think we will discover the impact of Kimi's situation week after week. On the grid, he'll be with one of the three world champions...
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8mo ago from 0

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