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McLaren partners with Coco-Cola
McLaren and Coca-Cola have announced a new partnership that will see the companies collaborate for the remainder of the 2018 season. The partnership will see the iconic Coca-Cola brand carried on an F1 car for the first time as part of the McLaren livery, and continues its rich history of sports sponsorship, including motorsport. Coca-Cola and its sub-brands will be represented on the two McLaren cars as well as the team’s drivers, Fernando Alonso and Stoffel Vandoorne, and test driver Lando Norris. Activation will focus on sub-brands Dasani Sparkling and SmartWater at the USA, Brazilian and season-ending Abu Dhabi Grands Prix. “Coca-Cola has a rich history of sponsorship and a...
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5y ago from Pitpass.com
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