The Haas F1 Team transformed their old grey livery into a sleek black and gold look at a launch on Thursday while a new if little-known, energy drink title sponsor talked about taking on Red Bull. The U.S.-owned outfit have signed a deal with British-based Rich Energy, a startup depicted by entrepreneur frontman William Storey – with a beard that would make ZZ Top proud – as a David ready to take on the Goliath of the industry. “We are looking forward to taking on Red Bull, on and off the track,” said Storey after the covers came off the team’s rebranded car in the grand foyer of London’s exclusive Royal Automobile Club. “I’m full of admiration for Red Bull,...
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